About us
Where Tradition Isn’t Just Made… It’s Preserved.
Every good story starts in a kitchen — and ours begins in the heart of Rajahmundry, where the aroma of fresh ghee, bellam, and roasted spices has been a part of our daily life for generations.
Rajahmundry Ruchulu wasn’t born as a brand.
It started as a family habit — waking up to the sound of ammamma crushing roasted urad dal for Sunnundalu, watching our elders patiently make Ariselu on special occasions, and learning that good food takes time, intention, and heart.
As life got busier, many of these traditional homemade flavors began disappearing from modern homes. And that’s when we felt the need to bring them back — not as factory-made snacks, not as shortcuts, but exactly the way our elders taught us.
So we built Rajahmundry Ruchulu with one simple promise:
Authentic flavours. No Palm Oil. No shortcuts. No compromise.
Every sweet and snack you taste from us is made the old-school way —
✔ slow-roasted
✔ handmade in small batches
✔ cooked with pure ingredients
✔ crafted without outsourced labour (“No Maid” motto)
Because we believe food carries energy…
and only hand-made food carries love.
What We Stand For
East Godavari’s Legacy: We bring iconic Andhra flavours like Ariselu, Sunnundalu, Chekka Vadalu, Mixture, and Bellam Gavvalu straight from the land where culinary traditions are treasured.
Purity First: No palm oil. No preservatives. No industrial shortcuts. Just honest ingredients and homestyle preparation.
Small Batch. Big Heart. Everything is made fresh only when you order — so what reaches you is not shelf-stored but kitchen-fresh.
Why We Do This
Because we know the feeling of tasting something that reminds you of home…
the festivals you celebrated, the summers you spent in Rajahmundry, the recipes your grandma never wrote down but always made perfectly.
Rajahmundry Ruchulu is our way of keeping that feeling alive — not just for our family, but for anyone who craves the comfort of authentic Andhra homemade flavours.
From Our Home to Yours
Whether you’re staying far from home, gifting someone a piece of nostalgia, or simply craving real Andhra snacks… we’re here to serve you flavours that feel familiar, comforting, and honestly made.
This isn’t just food.
It’s memory.
It’s tradition.
It’s Rajahmundry Ruchulu.